When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Optimize Campaigns & SEO Using Analytics Data

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Optimize Campaigns & SEO Using Analytics Data

Ce cours fait partie de Spécialisation "Google Analytics: Data-Driven Marketing Mastery with AI"

Instructeur : Professionals in the Industry

Inclus avec En savoir plus

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Analyze marketing data to uncover conversion patterns, validate automated insights, and calculate correlations between user behavior and KPIs.
Apply regression analysis to forecast traffic trends, evaluate data variance, and measure seasonal campaign impact with statistical validation.
Optimize SEO performance through keyword analysis, metadata refinement, structured data implementation, and data-driven content improvements.

Compétences que vous acquerrez

Catégorie : Content Performance Analysis
Catégorie : Marketing Analytics
Catégorie : Marketing Effectiveness
Catégorie : Data Validation
Catégorie : Campaign Management
Catégorie : Keyword Research
Catégorie : Data-Driven Marketing
Catégorie : Marketing Strategies
Catégorie : Predictive Analytics
Catégorie : Conversion Funnel Analysis
Catégorie : Marketing Automation
Catégorie : Web Analytics
Catégorie : Content Optimization
Catégorie : Digital Analysis
Catégorie : Cross-Channel Marketing
Catégorie : Web Analytics and SEO
Catégorie : Trend Analysis
Catégorie : Customer Analysis
Catégorie : Search Engine Optimization

Outils que vous découvrirez

Catégorie : Google Analytics

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

20 affectations¹

Noté par l'IA voir l'avis de non-responsabilité

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours fait partie de la Spécialisation "Google Analytics: Data-Driven Marketing Mastery with AI"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 9 modules dans ce cours

Data-driven marketing is essential for turning insights into measurable business growth. This course teaches you to analyze user behavior, forecast traffic trends, optimize SEO, and improve campaign ROI using Google Analytics and attribution models.

You will learn to segment behavioral data to uncover conversion patterns, apply regression analysis for traffic forecasting, implement technical SEO improvements, and evaluate cross-channel campaign performance. No coding experience is required—you will gain practical skills in statistical analysis, keyword research, and performance optimization that apply directly to real marketing challenges. By the end of this course, you will confidently validate automated insights, identify high-impact content opportunities, calculate correlations between user actions and conversions, and present data-driven recommendations that support budget decisions. These skills help marketers move from executing campaigns to driving strategic growth.

You will learn the fundamentals of behavioral data analysis, learning to segment user datasets, identify conversion patterns, and calculate statistical correlations that drive marketing optimization decisions.

Inclus

3 vidéos1 lecture2 devoirs

3 vidéosTotal 10 minutes

Why Behavioral Analytics Transforms Marketing Success 2 minutes
Statistical Correlation Analysis for Marketing Insights 4 minutes
Creating Conversion Funnel Visualizations in Google Analytics4 minutes

1 lectureTotal 10 minutes

Understanding Behavioral Data Fundamentals for Marketing Analytics 10 minutes

2 devoirsTotal 14 minutes

Build Comprehensive Conversion Funnel Analysis Report 10 minutes
Behavioral Data Analysis Knowledge Check 4 minutes

You will learn the systematic evaluation of automated marketing intelligence systems, learning to validate alert accuracy, assess insight quality, and optimize monitoring rules for reliable, actionable marketing intelligence.

Inclus

3 vidéos1 lecture3 devoirs

3 vidéosTotal 20 minutes

Validation Methodologies for Marketing Intelligence Accuracy 5 minutes
Google Analytics Insights System Audit Walkthrough3 minutes
Advanced System Evaluation Techniques for Marketing Intelligence 12 minutes

1 lectureTotal 6 minutes

Automated Insight Systems: Components and Evaluation Framework 6 minutes

3 devoirsTotal 18 minutes

Complete Automated System Audit and Optimization Project 12 minutes
Automated System Evaluation Knowledge Check 4 minutes
Course Mastery Assessment: Marketing Data Analysis and System Evaluation 2 minutes

You will learn the foundational skills of statistical forecasting by learning regression analysis techniques and applying them to real marketing traffic data to predict future performance and isolate seasonal campaign impacts.

Inclus

3 vidéos1 lecture1 devoir

3 vidéosTotal 12 minutes

Why Traffic Forecasting Transforms Marketing Strategy3 minutes
Understanding Regression Analysis for Traffic Prediction6 minutes
Building Your First Traffic Forecasting Model in Python3 minutes

1 lectureTotal 5 minutes

Statistical Modeling Fundamentals for Marketing Analytics5 minutes

1 devoirTotal 3 minutes

Traffic Forecasting Fundamentals Knowledge Check3 minutes

You will learn systematic data validation techniques by learning to identify and analyze discrepancies between real-time and historical analytics data, ensuring data integrity for reliable marketing decisions.

Inclus

3 vidéos2 lectures2 devoirs

3 vidéosTotal 15 minutes

Why Data Validation Prevents Million-Dollar Marketing Mistakes3 minutes
Understanding Data Variance and Quality Assurance in Marketing Analytics9 minutes
Implementing Automated Data Validation with Python3 minutes

2 lecturesTotal 10 minutes

Data Quality Framework for Marketing Analytics Validation6 minutes
Building Variance Analysis Systems with Python and SQL4 minutes

2 devoirsTotal 20 minutes

Data Validation & Variance Analysis Knowledge Check5 minutes
Forecast and Validate Your Marketing Traffic15 minutes

You will learn systematic keyword performance analysis by examining metrics across multiple analytics platforms to uncover high-impact content optimization opportunities.

Inclus

3 vidéos1 lecture2 devoirs

3 vidéosTotal 15 minutes

Why Keyword Data Analysis Drives Marketing Success3 minutes
Understanding Keyword Performance Metrics and Analysis Framework6 minutes
Step-by-Step Keyword Performance Analysis Workflow6 minutes

1 lectureTotal 7 minutes

Advanced Analytics Integration for Keyword Performance Insights7 minutes

2 devoirsTotal 18 minutes

Comprehensive Keyword Performance Analysis and Optimization Strategy15 minutes
Keyword Performance Analysis Knowledge Check3 minutes

You will learn technical SEO implementation by applying metadata optimization strategies and implementing structured data schemas that drive measurable improvements in search rankings and rich snippet appearances.

Inclus

3 vidéos1 lecture3 devoirs

3 vidéosTotal 18 minutes

Why Technical SEO Creates Competitive Advantage4 minutes
Schema Markup Types and Implementation Methods9 minutes
Implementing Schema Markup and Metadata Optimization5 minutes

1 lectureTotal 10 minutes

Metadata Optimization and Structured Data Fundamentals10 minutes

3 devoirsTotal 47 minutes

Advanced Schema Implementation and Technical SEO Optimization Project20 minutes
Technical SEO Implementation Knowledge Check7 minutes
Optimize SEO - Keywords & Schema20 minutes

You will learn the systematic process of using Google Analytics model comparison tools to analyze user behavior patterns and align marketing campaigns with specific market demand phases for optimal targeting and performance.

Inclus

3 vidéos3 lectures2 devoirs

3 vidéosTotal 13 minutes

Why Market Demand Alignment Matters for Campaign ROI3 minutes
Understanding Google Analytics Model Comparison Framework5 minutes
Implementing GA Model Comparison Tools5 minutes

3 lecturesTotal 23 minutes

Market Demand Phases and Analytics Segmentation8 minutes
How-to Guide: Strategic Campaign Alignment Analysis10 minutes
Setting Up Campaign Alignment Analysis in Google Analytics5 minutes

2 devoirsTotal 17 minutes

Create Market Demand Phase Analysis Report12 minutes
Model Comparison and Campaign Alignment Knowledge Check5 minutes

You will learn comprehensive attribution frameworks to evaluate true campaign effectiveness across multiple channels, quantify cross-channel impact beyond simple last-click analysis, and develop data-driven budget reallocation strategies.

Inclus

1 vidéo2 lectures4 devoirs

1 vidéoTotal 7 minutes

GA Attribution Model Configuration and Analysis 7 minutes

2 lecturesTotal 20 minutes

Multi-Touch Attribution Models and Cross-Channel Analysis10 minutes
How-to Guide: Strategic Campaign Alignment Analysis10 minutes

4 devoirsTotal 65 minutes

Comprehensive Attribution Framework Development 17 minutes
Attribution Model Analysis Knowledge Check 3 minutes
Automated Marketing Insight Systems: Validation and Optimization Strategies15 minutes
Automated Marketing Insight Systems: Validation and Optimization Strategies30 minutes

You will be introduced to core marketing analytics concepts using Google Analytics data to evaluate basic campaign performance. You’ll explore how common marketing activities influence website traffic, user behavior, and conversions. Through hands-on analysis, you’ll learn to interpret essential metrics and connect them to real business outcomes. The focus is on practical, beginner-friendly analytics rather than complex modeling. You’ll build confidence in using data to answer everyday marketing questions. By the end, you’ll be able to translate simple analytics insights into clear, actionable marketing decisions.

Inclus

4 lectures1 devoir

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Professionals in the Industry

485 Cours89 469 apprenants

Offert par

Coursera

En savoir plus sur Marketing

Coursera
Optimize Campaigns: Data-Driven Marketing
Cours
Statut : Essai gratuit
Coursera
Performance Optimization & Analytics
Cours
Statut : Essai gratuit
Coursera
Google Analytics: Data-Driven Marketing Mastery with AI
Spécialisation
Statut : Essai gratuit
Coursera
Analyze Marketing Data: Drive Campaign Success
Cours
Statut : Essai gratuit

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Débloquez l'accès à plus de 10 000 cours grâce à un abonnement
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez les 4 700 entreprises internationales qui ont choisi Coursera for Business.

Foire Aux Questions

Yes, this course is designed for marketing professionals who want to add data-driven optimization skills without needing coding expertise. While basic Google Analytics familiarity is helpful, all courses teach analytical concepts from the ground up with practical, hands-on application.

You'll gain practical skills with Google Analytics for behavioral analysis and attribution modeling, regression analysis tools for traffic forecasting, Google Search Console for keyword research and SEO insights, and structured data implementation for technical SEO. You'll also learn to validate data quality and evaluate automated insight systems.

This course prepares you for roles requiring data-driven marketing optimization, including Digital Marketing Analyst, SEO Specialist, Campaign Optimization Manager, Marketing Data Analyst, and Performance Marketing Specialist. The skills you'll gain—statistical analysis, attribution modeling, and conversion optimization—are increasingly essential for mid-level and senior marketing positions.

While many courses teach how to read analytics dashboards, this course focuses on actionable optimization—using data to make measurable improvements. You'll learn predictive analytics, multi-touch attribution, statistical validation, and technical SEO implementation that directly impact campaign performance and organic search rankings.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

Plus de questions

Visitez le Centre d'Aide pour les Étudiants

Aide financière disponible,

¹ Certains travaux de ce cours sont notés par l'IA. Pour ces travaux, vos Données internes seront utilisées conformément à Notification de confidentialité de Coursera.