Fundação Instituto de Administração

Pesquisa de Mercado com Métodos Quantitativos

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Fundação Instituto de Administração

Pesquisa de Mercado com Métodos Quantitativos

This course is part of Pesquisa de Mercado e Estratégia de Marketing Specialization

Vitor Nogami

Instructor: Vitor Nogami

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

26 assignments

Taught in Portuguese (Brazil)

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Build your subject-matter expertise

This course is part of the Pesquisa de Mercado e Estratégia de Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Neste módulo, serão abordadas as principais características da pesquisa quantitativa, destacando como é possível selecioná-la como o tipo de pesquisa mais adequada para responder o problema de pesquisa.

What's included

6 videos14 readings7 assignments

Neste módulo, será abordado o processo de elaboração de questionários. Este processo é bastante delicado, pois questionários mal planejados prejudicam a coleta e análise de dados. Sendo assim, discutiremos as melhores práticas para desenvolver a aplicação de um questionário.

What's included

5 videos10 readings6 assignments

Selecionar os respondentes de uma pesquisa é peça chave da qualidade de um esforço de coleta de dados. É fundamental ter clareza no momento de definir como serão selecionados os respondentes da pesquisa.

What's included

6 videos13 readings7 assignments

O processo que envolve a coleta de dados tem impacto relevante na qualidade da pesquisa. Neste módulo, discutiremos a utilização de mapa perceptual na pesquisa quantitativa.

What's included

5 videos11 readings6 assignments

Earn a career certificate

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Instructor

Vitor Nogami
Fundação Instituto de Administração
2 Courses406 learners

Offered by

Fundação Instituto de Administração

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