Design Thinking: Discovery Tools

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Design Thinking: Discovery Tools

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Rating: 4.744186046511628 (43 reviews)

This course is part of Design Thinking Specialization

Instructor: Jeanne M. Liedtka

10,985 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

43 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

5 modules

Gain insight into a topic and learn the fundamentals.

43 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

What you'll learn

How to use a variety of important design thinking tools to generate ideas
How to connect with customers on a human level
How to think creatively in order to discover more about potential clients

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

Flexible schedule

Learn at your own pace

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This course is part of the Design Thinking Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Develop job-relevant skills with hands-on projects
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There are 5 modules in this course

Welcome Designers!

In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.

This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.

What's included

6 videos3 readings1 assignment1 discussion prompt

6 videosTotal 30 minutes

Intro to Discovery Tools3 minutes
Becoming Creative7 minutes
Stakeholder Mapping Overview7 minutes
Stakeholder Mapping Example4 minutes
Tool Workshop Stakeholder Mapping8 minutes
The FDA Story2 minutes

3 readingsTotal 95 minutes

Course Overview and Requirements10 minutes
Welcome to Week 110 minutes
Project Activity - Stakeholder Map75 minutes

1 assignmentTotal 30 minutes

Week 1 Quiz30 minutes

1 discussion promptTotal 10 minutes

Stakeholder Mapping10 minutes

This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.

What's included

12 videos3 readings1 assignment1 discussion prompt

12 videosTotal 48 minutes

Reframing using Job to be Done3 minutes
Job to be Done Two Components5 minutes
Ethnographic Interviewing7 minutes
Tools in Use- Framing at the Mayo Clinic2 minutes
Tools in Use- Framing in Hospital Settings2 minutes
Tools in Use- The Job to be Done at Pfizer2 minutes
KINGWOOD Overview6 minutes
KINGWOOD Defining the Problem2 minutes
KINGWOOD Adapting Research Tools7 minutes
KINGWOOD Involving Key Stakeholders3 minutes
KINGWOOD Using Visualization2 minutes
KINGWOOD Developing Empathy6 minutes

3 readingsTotal 130 minutes

Welcome to Week 210 minutes
Project Activity - Job To Be Done60 minutes
Project Activity - Ethnographic Interviews60 minutes

1 assignmentTotal 30 minutes

Week 2 Quiz30 minutes

1 discussion promptTotal 10 minutes

JTBD and Ethnographic Interviewing10 minutes

This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.

What's included

7 videos1 reading1 assignment1 peer review1 discussion prompt

7 videosTotal 32 minutes

Journey Maps and Unmet Customer Needs3 minutes
Four Things to Know About Journey Maps4 minutes
Journey Map Example- The Whole Aquarium4 minutes
More Journey Map Examples5 minutes
Journey Map How To, 6 Steps6 minutes
A Closer Look- Journey Maps for Retirement7 minutes
Tools in Use Journey Mapping for the A ha Moment3 minutes

1 readingTotal 10 minutes

Welcome to Week 310 minutes

1 assignmentTotal 30 minutes

Week 3 Quiz30 minutes

1 peer reviewTotal 75 minutes

Journey Map75 minutes

1 discussion promptTotal 10 minutes

Journey Mapping10 minutes

This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.

What's included

6 videos2 readings1 assignment1 discussion prompt

6 videosTotal 22 minutes

Why Develop Personas3 minutes
Persona Snack Food Example5 minutes
Personas and the Two by Two5 minutes
Combining Personas and Journey Maps4 minutes
Tools in Use Personas in Leisure Learning3 minutes
Tools in Use Personas and Branding Kate!2 minutes

2 readingsTotal 100 minutes

Welcome to Week 410 minutes
Project Activity - Personas90 minutes

1 assignmentTotal 30 minutes

Week 4 Quiz30 minutes

1 discussion promptTotal 10 minutes

Personas10 minutes

This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.

What's included

2 videos2 readings1 assignment1 discussion prompt

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Instructor

Instructor ratings

(8 ratings)

Jeanne M. Liedtka

University of Virginia

12 Courses567,377 learners

Offered by

University of Virginia

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5.0

Reviewed on Sep 28, 2023

This is a great course I'm sure you'll enjoy and I recommend it to anyone who can.

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