Fundação Instituto de Administração

Pesquisa de Mercado e a Gestão Estratégica de Marketing

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Fundação Instituto de Administração

Pesquisa de Mercado e a Gestão Estratégica de Marketing

This course is part of Pesquisa de Mercado e Estratégia de Marketing Specialization

Andres Veloso
Artur Vilas Boas
Sofia Ferraz

Instructors: Andres Veloso

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Pesquisa de Mercado e Estratégia de Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Este módulo apresenta uma visão geral do curso e discute a importância dos dados para a tomada de decisão gerencial. Este processo é fundamental para que a empresa esteja constantemente ajustando suas estratégias de acordo com a movimentação e as tendências do mercado.

What's included

6 videos18 readings7 assignments

Este módulo aborda uma das técnicas mais utilizadas para organizar a discussão estratégica da empresa tendo em vista decisões operacionais do composto de marketing. Iremos discutir o processo de análise e seleção de mercados alvo e como posicionar a oferta da empresa. Também serão abordadas ferramentas de longo prazo que permitam compreender o valor do consumidor.

What's included

6 videos13 readings7 assignments

Neste módulo, será abordado o processo de desenvolvimento de experimentos que permitem testar e validar hipóteses, aumentando as probabilidades de sucesso das ações de marketing digital.

What's included

8 videos14 readings7 assignments

Neste módulo, será abordado o processo de geração de insights e melhoria das estratégias a partir da análise dos dados e resultados da comunicação de marketing e feedback dos clientes.

What's included

7 videos10 readings6 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,718 learners

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Fundação Instituto de Administração

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